![]() ![]() Obviously, these numbers are made up - you’ll have to do the math for yourself and figure out if it’s worth it for your business to advertise in the phone book. Ten more calls (or one more sale) and you make a whopping $10. That means 67 people would have to call your business from a Yellow Pages ad in order for your phone book advertising to break even. Here’s how to figure out how many phone calls you’d need from one phone book ad for you to break even.įirst, take the cost of the ad and divide it by your average sale, then, figure out how many phone calls it takes to make a sale.įor example, if your ad is $200 and your average sale is $30, and it takes 10 phone calls to make a sale, 200/30=6.6 and 6.6x10=~67 people. How to Determine Your ROI From Phone Book Advertising Still, if you’re advertising in the phone book, it’s a good idea to figure out the ROI (return on investment) from the phone book. Older demographics as well as people in rural areas are still using their phone books to find local businesses, but it’s unlikely you’ll find Generation X, Y or Z picking up anything but their phone to find your business. Still, even with all these numbers reminding us that the phone book is (so far, at least) less effective than local search marketing, they keep printing the phone book. ![]() ![]() You can also monitor website traffic and much, much more. With local search marketing, though, you can track how many people have viewed your listings and clicked to call or get directions. We know that phone book advertising has its challenges - you have to commit to a year of advertising, and unless you ask every single person who calls you how they found you, there’s no way to track leads coming in from the phone book. And display ads, on average, have a conversion rate of less than 1%.A national display ad averages more than 235 calls per year at a cost of $28 per call, for a total cost of $18,800 annually. According to CRM Associates, the average Yellow Pages ad brings in more than 80 calls annually for about $800, or a cost of $10 per call.Still, phone directories are a $3 billion industry (yep, that’s billion with a “b”). Even as far back as 2014, less than half of the population was using the phone book regularly.And, according to Brightlocal’s yearly survey, 97% of consumers have used the Internet to find local businesses in the last year.According to MSN, 70% of Americans don’t even open their phone books.has replaced the phone book with an online search, and that number is growing as mobile usage skyrockets. A few years ago, ComScore found that more than half of the U.S.'s bank in the amount of $179.40 and it was processed on 12/16.Phone Book Vs. I do see that on 12/15 a chargeback was submitted by Mr. The site also offers online telephone directory. This is in contrast to a one-month subscription, which costs $29.95.Similarly, if you purchase a 12-issue magazine subscription, you are billed the total amount for all 12 issues, not one issue per month.īefore completing your purchase on our site, you acknowledged that "Whitepages is not a consumer reporting agency as defined by the Fair Credit Reporting Act."įor more information on the Fair Credit Reporting Act, please click [here}(). or YP.com is a subsidiary of leading US telecom company AT&T. A 12-month subscription, is billed all at once, for a value of $14.95 a month. Information provided in reports includes Current Contact Details, Aliases, Past Addresses, Criminal Offenses, and more when applicable.We apologize that there was any confusion in your purchasing process.įor the option you selected, the website states that you will be billed "$179.40 Today". ![]() Whitepages Premium, found at, is a separate, paid service that offers Comprehensive Data Reports. All Whitepages directory searches can be performed at. is a free online directory, allowing users to find and connect with people and businesses. Tickets are answered in the order in which they are received. Any other time, we welcome your email correspondence. We are available Mon thru Fri, 10 am to 2 pm PST. We apologize that you were not able to reach us by phone. was contacted back on Monday the 14th of Decemer with the following response: Whitepages Premium Support is not in office on weekends and because of that, Mr. contact Whitepages Premium on Saturday the 12th - twice as well as Sunday the 13th of December. ![]()
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